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Barilla Pasta is so easy, anybody in the house can make it.
We partner with celebrity chefs like Rachael Ray to get our cast of characters onto her show with Barilla inspired delicacies.
We hand out sample dishes dressed as our characters in stores like Costco.
We create online recipe videos where the characters from our spots show viewers how to make amazing dishes with Barilla.
Copy: John Vasiliades
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